The Uplift Project

Uplift Project, apa ini?


Uplift Project is a volunteer group founded in Australia who collect and ship second-hand and new bras, and coordinate their distribution to underprivileged women all around the Asia-Pacific region. Uplift started in 2005, collecting and shipping second hand bras to Fiji through Rotary Australia World Community Service. Lingerie company Intimo became a significant donor, and in 2008 Uplift started working with NGOs and women’s organisations in the recipient countries, ensuring culturally appropriate distribution and fitting services. To Jan 2013, Uplift Project had sent 650,000 bras across 11 countries including Fiji, Vanuatu, Tonga, PNG, the Solomon Islands & the Phillipines. Uplift currently works with Red Cross in a number of countries. Uplift Project has coordinators across Australia, in New Zealand, Singapore, and now Malaysia. To find out more about the Australian and New Zealand branches, visit their website at


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